Collect real words from customers, not assumptions. Interview a handful of recent buyers, read support tickets, and tag pain phrases. Translate what they asked for into measurable outcomes, then anchor every box and arrow to that promise. When confusion arises, the voice of the customer resolves disagreements quickly.
Decide where the process starts and ends using a crisp SIPOC-style frame. List suppliers, inputs, and outputs before diving into steps. Clear boundaries stop scope creep, expose external dependencies, and make it easier to assign ownership to a single accountable role without creating unnecessary committees.
Sketch a high-level map first, then zoom into hotspots where delays or defects cluster. Use swimlanes to clarify handoffs, but avoid micro-instructions on the first pass. Capture today’s reality, not the ideal. Improvement accelerates when everyone sees the same imperfections without defensiveness or fear.